ASAGIR represents the sunflower value chain in Argentina. It is a non profit organization targeted to increase production efficiency, product and by products quality, and promote product diversification. Nowadays ASAGIR is working in programs and activities according to the concept of food value chain, which is intended to foster the integration of all productive sectors, from seed production to oil and by-products. Main activities include support to scientific research activities and market studies, organization of workshops and scientific or technical events, participation in international meetings and groups of study, and bulletins and web page edition intended to make the results of these studies available. Argentine Sunflower Association, ASAGIR has studied the characteristics of sunflower chain in Argentina, characteristics of different sectors involved in each step, including economic topics, to understand how to increase value and enhance sunflower business in Argentina. It is assumed the model could be projected on a global level.